What do you make of this subtle suggestion about your relationship to your devices?

Looking at an ad for the newest Kindle Fire tablet, I noticed this bullet point:

• Stay connected – Download apps like Zoom, or ask Alexa to make video calls to friends and family.

“Ask Alexa.” Not tell, order, or command. Is your device’s pseudo-persona supposed to be your servant, or is it your companion, your family member, your imaginary friend?

How does this strike you?