Do you think if enough people cancel their Prime memberships, Amazon will lower the cost?

What percentage of 200 million would be enough, do you think?

I won’t cancel because each year I save on the free shipping. For me, the streaming is just a side benefit.

I also use Amazon One to buy things at the Amazon Go store and at Whole Foods. Very easy and hassle free, plus it comes out of the cash rewards portion of my credit card.

There’s enough people that don’t care, or aren’t being affected by these issues to support Amazon.
There’s a lot of money floating out there so a subscription is pocket change to many people.

It depends. Generically speaking, yes. If the demand for a thing drops, we would expect suppliers to drop their prices. The big exception is that there is a minimum floor under which it’s not ‘worth it’ to the supplier to go below. There must be some price below which the costs of providing Prime (both real and in opportunity cost) are greater than the revenue. I’ve no idea what that point would be.

But I don’t think this will happen. Alot of people buy stuff from Amazon…like ALOT of stuff. And they don’t always bundle purchases. So the value of Prime to them is far greater than the price increase. Ergo, they may grumble about the price hike…but they’ll still subscribe.

Can someone please tell me what Amazon One is?

@jca2 I’ll ask a separate question if you want. I thought since this is Social I’d ask here.

@Hawaii_Jake: It’s fine – your option to ask it here or make a new q.

@Hawaii_Jake: I just googled Amazone One. It’s a bit creepy to me, kind of like the creepiness of Facebook Meta. Maybe I’m just old and resistant to change (although I’m not that old).

My wife makes a lot of online purchases, so Prime works for us, even at the increased price.
In addition, I watch Prime streaming content.

@jca2 I agree. It looks creepy. I imagine this type of technology will be adopted by other retailers. I’ll reevaluate if a place I really like uses it.

I do the vast majority of my shopping at Costco. Here in Hawaii where the cost of living is high, they simply have the best prices. I’ve adjusted my eating habits to consume the amounts of food I buy there to my diet so I usually don’t waste food. I probably shouldn’t, but I trust Costco.

I use Amazon kindle to get most of my books. Free with Prime and thousands of titles that my local library doesn’t have.

@chyna I also do most of my reading on my Kindle. A Prime membership is not required to get books, but I have to buy the books. I read LGBTQ literature, and I’ve never known any of them to be offered free. I know I can join a club for Kindle readers that gives me lots of free books, but I just don’t think I need it.

@Hawaii_Jake Amazon One is not as creepy as the government already having all your biometric data. And since I can just put my palm over the reader to pay for things, I don’t have to pull out my phone.

There is an Amazon go store on the floor beneath my office, so I can run downstairs to walk in, grab a snack or a mineral water and get back to my desk. Very easy and convenient.

Since you are a Kindle reader, you can check Kindle books out of libraries.

Yes, @Hawaii_Jake, it is an additional 9.99 a month for the Kindle books. I had forgotten that I pay that extra. But it’s worth it to me as one book is at least 9.99 to buy.

There’s an Amazon store here that has been completed at least since the summer of 2022, and we drove by it the other day and the shelves are still empty. I don’t know what’s taking them so long.

@zenvelo I know the government has my data, but to give it to a corporation, it seems like one more place and the corporation doesn’t necessarily have my best interests at heart. Not that the government does, but why spread it around (just my thoughts, not trying to be snarky).

@chyna You must be reading good literature. I read romance. The books are generally $5! I read pulp. Hahahaha

There’s also the carbon footprint that buying online has. Link More

They might just as likely raise prices to offset subscriber loss.

Currently I pay like €50 annually and it’s worth it for me.
With that amount I have the free, one day delivery, photo storage, and video (the last two of which I don’t use, yet).
I won’t cancel, for now.

No. I do not think that the amount of people canceling because of a $20 increase will do anything. There will be more new users than users dropping anyway.

All Amazon has to do is require a $50 minimum for free shipping or $75!

Mine is free shipping on everything no matter how small.

^Mine is too.