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gorillapaws's avatar

How does this happen (see details)

Asked by gorillapaws (30865points) December 25th, 2023

Doritos is making a limited run of nacho cheese flavored liquor. $65 for a 750ml bottle. How does this go beyond John’s “brilliant idea” in the brainstorming phase? I have to imagine several people had to sign off on the project before it could become reality.

Humor welcome.

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8 Answers

janbb's avatar

“There are more things in Heaven and earth, Horatio, than are dreamt of in your philosophy.”

MrGrimm888's avatar

A friend of mine and myself spent our last on a bottle of Chocolate Tequila that we found on clearance in the liquor store.

I’ve drank some foul shit, in my day. But. JFC!

Entropy's avatar

There is a tendency for business school graduates to treat running a business like empire-building. You can’t JUST make nacho chips. You have to add Cool Ranch. And when that’s successful, you have to add spicy. And when that’s successful, you add 18 other flavors nobody wants. And when that peters out, you keep looking for places to expand your brand/empire.

Just make chips. Do it well. And pay out dividends to your stockholders if you’ve got extra money. You don’t have to grow the empire.

smudges's avatar

That sounds absolutely disgusting, and I’m someone who has mixed vodka and koolaid!

Blackwater_Park's avatar

My guess is they don’t actually care about selling this item, but they want the Doritos name dropped in news feeds all over the web. Here we are talking about it. They know they will sell what they made also because it’s a short-lived novelty.
Then there is the fact that a lot of people have terrible taste in alcohol. I watch hordes of people buy the gawd-awful watered down “moonshine” mixed with kool-ade in Gatlinburg day after day after day.

Forever_Free's avatar

Manufacturers will try to hook you on everything. This is a terrible novelty attempt.
Do you add it to your mexican dish recipe?

gorillapaws's avatar

@Forever_Free “Do you add it to your mexican dish recipe?”

I have too much respect for Mexican cuisine and the Mexican people to do such a thing…

KNOWITALL's avatar

Gross. It’s still shocking what some people will ingest.

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