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Would you go to a restaurant that charged food prices via surge pricing?
The news reports that starting in 2025, Wendy’s is going to start using surge pricing.
Surge pricing is currently used by airlines, ride apps, and is going to start being used in tolls to enter NYC. It raises and lowers charges based on time, location and demand.
The news reports that it could change things in a big way for the fast food industry.
Would you go to a restaurant that charged more (or less) based on demand and/or time?
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