Social Question

jca2's avatar

What do you think about the trend toward anti-DEI now in corporations?

Asked by jca2 (16737points) 1 hour ago

Companies can’t win. No matter what they do, they will piss off a good portion of their customer base.

A few weeks ago, a friend posted that Toyota is no longer pro-LGBTQ. I googled it, and it was true. I just saw an article in the NY Times about an influencer who posts anti-DEI, anti Woke agenda (anti-woke is the term they use, not my term) videos. Many corporations like Toyota, Harley Davidson, Tractor Supply, Ford, Molson Coors and others have announced retreats from their DEI policies.

From the article: “For corporations, the worst-case fate is what happened to Bud Light in 2023, after it formed a partnership with the social media influencer and trans activist Dylan Mulvaney. Detractors howled — Kid Rock posted a video of himself machine gunning Bud Light cases — and sales plummeted.”

They say many are tired of DEI policies and what they call the woke agenda.

Yet some feel it’s going backwards. There is what they call a backlash to the backlash.

Half of the customer base may like the DEI agenda, half may not.
How can a corporation win?

Observing members: 0 Composing members: 0

2 Answers

ragingloli's avatar

It’s a capitulation before bigotry to preserve profits.
Though it is not like they actually believed in liberty and equal rights anyway. Even their “pro-diversity” stance before was just a marketing tactic.

ragingloli (52203points)“Great Answer” (1points) Flag as…
Demosthenes's avatar

What @ragingloli said. It’s marketing. There was a time when hiring a DEI officer and plastering rainbows on products during the month of June was good for the bottom line. If it no longer is, they’re not going to do it anymore. They will latch onto the next flavor of the month. Toyota is not going anywhere.

Demosthenes (15218points)“Great Answer” (0points) Flag as…

Answer this question

Login

or

Join

to answer.
Your answer will be saved while you login or join.

Have a question? Ask Fluther!

What do you know more about?
or
Knowledge Networking @ Fluther