What is the difference between a Slogan and a Tagline?
Asked by
windex (
2932)
November 4th, 2008
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7 Answers
Slogans are what companies or organizations have, while tag lines are specific to one person.
I think.
“Slogan” is in NOAD, “tagline” is not. I think that’s the main difference….
Scratch that. “Tag line” is in fact two words. NOAD basically defines “tag line” as “a catchphrase or slogan”.
Interestingly, Answers.com brings up results for “war cry” by default when one searches for “slogan”. This is because the word “slogan” comes from the Gaelic for “battle cry” (sluagh-ghairm).
There are two types of taglines. A tagline can be an incomplete sentence, usually accompanying a company logo. A slogan is usually tied to an ad campaign, and may be temporary. It’s usually created to be memorable.
Example: Alka-Seltzer
Tagline: Complete relief from headache, indigestion, heartburn, and upset stomach.
Slogan: Plop. Plop. Fizz. Fizz. Oh, What a Relief it Is!
@AlfredaPrufrock: That’s what I was told in business and economics.
<—-25 years in advertising and marketing.
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