Hey Bri- I hope you’re doing better.
Regarding your first question, I’d say the “mass audiences” and the “people needed to elect him” are two different groups. The “mass audiences” did, in fact, have time to digest those messages (by definition, the only way this would work is for audiences to pay attention and believe it themselves), and they were quite large and attentive audiences by campaign standards. Moreover, they generally went evangelical for Obama. The rest, I suppose, reacted to the many other seemingly good reasons to vote for Obama (economy, Palin, what have you). Or, they were impacted by an Obamaniac.I would say that whether anyone heard it or not is irrelevant to the idea of whether he employed those techniques during the campaign.
Your second question is a good one. I would even add that the author contradicts himself later saying “people do not rationally desire a change they do not have any idea of what it means.”
But, here’s how I get around the author’s sloppiness. Let’s say that “change” is not a chameleon statement, but that it means something very specific like you suggest. Let’s say that “change” is shorthand for “the plan” that is posted on Obama’s Web site and that everyone in the “mass audience” knows this to be the inherent meaning of “change.” In this case, “change” is a ginormous concept that is broken into 25 topics, and each topic has at a minimum of three subtopics. So “change” evokes this laundry list of 75 initiatives that is too big to recite or envision in the time allotted (although there is plenty time in the pauses to start imagining or listing these things). So when Obama says “we need change,” the brain sets about it’s recitation (which may be different each time and is likely to be different for each person given the range of choices) and that allows him to “bypass the critical factor” and implant the desired message or command. (That’s not at all what the author said, of course, but it agrees with other aspects of his article and with the principles of conversational hypnosis.)
Reading this article the first time, I tried to skim over the partisan cheap shots and empty rhetoric, because I wanted to understand the techniques and how they were employed. In rereading it, I see more clearly how thin the author’s argument gets thin at times, but to me it doesn’t take away from the basic premise that Obama used these techniques. Undoubtedly, they are used universally (think of McCain’s barrages toward the end of his speeches), but it just happens that Obama is good at it. I remember when I first listened to him how I was enamored. Here’s a “president” who knows how to be a vision keeper and how to deliver a speech. I felt the pleasant lull of his addresses. Then, he started backing off his more idealist positions, and I got disillusioned. (This despite wanting to believe.) So, encountering this idea that the “lulling” was deliberate resonated with my experience. The author’s case is sloppy and right wing, but to me it still contains a significant kernel of truth.
Really good question. That took me a good while to sort out.