@nashish A theoretical run through for me personally, I’ve tried to include a bit of justification
Let’s say we’re delivering three completed pages, where the design will change a bit to fit the content, a few custom graphics explaining key points of their business, a contact form and maybe a bit of animation.
A good page design typically takes me 6–10 hours to hammer out, so we’ll say 6 hours, plus 2 for the changes in the other pages (this is assuming they go with the first design you produce, a big assumption) add another 2 for the custom graphics we talked about… so 10 hours design time….
Actually coding the pages up (HTML/CSS) would probably take 4 hours or so…
I typically charge 2 hours for a well thought out and integrated contact form (non-generic error message delivered in a way that’s integrated with the design, complete validation, and whatever sort of notification they’d like to receive on their end, etc) I have a couple templates I pull from, then customize them to the site… so we’ve got 6 hours for coding up the design
A little animation, this could be a slide show, moving around content based on the user’s interactions, or just something to add interest… we’ll call it 2 hours but it could be anything…
So we’ve got 18 hours that I think it will take me if I just sit down and grind it out… add the 50% for everything not involving me and my computer and you’ve got 27 hours. Multiply that by your hourly rate (I think Grisson is dead on with $25/hr to start) and you’ve got $675.
If I were you, and the project scope was as it is here in the theoretical, I’d bid the project $750. The hours you put into everything will vary though, you might be able to knock out a design in 4 hours, but coding might take longer since you’re not familiar with it, or the other way around.
Tell them it will take you a week once the design is signed off on, and you’ll need a week to get them an initial design. The stuff that happens in between those two is mostly up to them, so it’s hard to gauge. If they demand an exact time frame try to get some sort of commitment for turnaround time on their end and a hard limit to revisions on the design.
That’s just my thought process, everyone does it a little differently and some say pricing is the hardest part of the job. It tends to define the work you get, which defines the portfolio you build. As I said originally, always make sure it’s enough to keep you motivated and doing your best work.
The only projects I regret taking are the ones I’m not proud of at the end.