Anyone else offended by the "Axe" advertisements?

It’s marketing.

It could be a mistake by the company, because I women are major purchasers of men’s fragrances.

I know they disturb me how they put him gettin sex and drinking and drugs and it cures him…...... i wolud never think they would put that on national TV. What is this world coming to?

You are not the only one who feels this way. I completely agree with you. Tacky!

I no longer get offended. I have the internet. It has showed me some horrible things.

SEX SELLS

I never pay attention to them, really. I do think the Axe commercial where the guy turns into chocolate is super creepy.

Eh, tacky and stupid but as aviona says, sex sells.

oddly enough, I’m not really into cologne but one day my bf smelled so amazing I just wanted to breathe him in. Turns out it he was wearing Axe. Sigh.

ugh, what about the one with all the tiny little women with jet packs cleaning the guys face and then flying up the guys nose… it is creepy (like the chocolate one) and all about male pleasure!

just so annoying!

I find it offensive that they think any guy is phenomenally stupid enough to think a body spray will cause women to have sex with them.

… but then, apparently your brother proves me wrong. So what do I know?

Obnoxious, annoying, juvenile, and ludicrous.

But does it offend me? Only if men actually buy the product based on these tacky ads!

I think it’s ridiculous, but it really doesn’t bother me. I’m more annoyed when they come on than offended. I just think they’re useless but yeah, as casheroo said, the chocolate one is rather disturbing.

@alive
Are you male or female?

I don’t pay that much attention to them. But I do love the AXE products. Especially the chocolate.

The commercials that do offend me are the ones that say high fructose corn syrup is good for you. The American Corn Growers Association. Or whoever it is should be stopped.

@SeventhSense does it matter ;)

Ten bucks says chick!

@alive
As a perspective yes, I think so because as a guy I don’t find them offensive. It’s just typical Madison Avenue. How do we sell this item to a young guy? I am actually more surprised at the amount of corn fed girls who are willing to pose with various household appliances firmly implanted in their hoohas.

I’m not offended. At this stage of my life, I find myself amused.

It’s all about sex in the end, isn’t it?

No, but I agree, in the words of my science teacher, Mr. Smith:

“It smells more like ass than Axe”

He actually said that in class the other day, someone sprayed a bunch of crap or whatever. He overreacts to everything. xD

@asmonet haha, well i don’t know how you will collect on that bet, but, yes yes, surprise! i am a woman.

but i worry about living in a world where men aren’t offended by sexist messages in the media. if you love your mothers, sisters, and female friends then you should be aware of both hidden and OVERTLY sexist messages in our society. because those are the messages that make women feel inadequate and dehumanized.

we claim to live in a country that values equality (in this case sexual equality, but racial equality as well) but it is not equal when one sex is constantly degraded in a public space (tv ads). that is why i am offended and i would probably be in love with any guy who gets this point.

Yesssss! ;)

I think we all do to a degree, as long as our brains are functioning. But, it’s racy, not explicit. Ain’t much gonna change.

@mangeons
It’s probably made in a 10,000 gallon vat in a chemical plant in NJ right next to Lucky Charms cereal marshmallows.:)
@alive
It’s a guy thing. We’re ALL PIGS

Not the ads, but the smell.

Axe commercials are silly. I’m not offended. It’s not real.
Anyway, the only people I know that wear axe are in high school.

^True.

lol @elijahsuicide I’m going to tell my husband that. He uses their body wash and it smells awful! It’s so strong when he’s using it in the shower, I can’t stand it! He refuses to use what I use, because it’s “girly”..it’s freakin’ Dove!

I think they are marketing to a specific demographic (insecure high-school boys?) and couldn’t care less what anyone else thinks, unfortunately. I’m not part of their target demographic so I find the commercials irritating.

My house smelled like an axe bomb went off every morning. Damn teenagers.
I took him to get a few different kinds of cologne. He definately uses too much still but it smells better.

i don’t find them offensive, just tacky as hell, but i think a lot of things that appeal to teenage boys are tacky as hell.

Offensive? Nah. Then again im a guy so who am i to say, but like eambos said, the internet is a beautiful place :).

I gotta say though, that chocolate man commerical WFT?!
anyone else catch the 2 girls 1 cup reference?

You consider women acting like that degrading. Many women actually don’t mind being a sex object. Any woman has the choice of what behavior is acceptable to her personally. If a woman wants to run around in a bikini and act like an airhead I don’t care.

@elijahsuicide i see what you are saying, but even though there are women who don’t mind being sex objects, their actions have social implications (for all of us). if a man thinks he can treat one woman that way, it makes it much harder for other women to demand respect. or even for the “sex object” woman to demand respect later on in life. (and the fact is that it is not one single person exploiting one other person, rather, it is whole societies abusing and dehumanizing women.)

if we think about this in a historical context – not all women asked to sexually objectified, but that did not prevent the whole female sex from being exploited as sex objects.

“Sexism is a social disease.” ~Author Unknown

I just think Axe is gross…so I change the channel….so to answer your question, I guess yes.

No man disrespects me. I don’t allow it. If a man is disrespectful to a woman it’s because she accepts it, not because of women in bikinis on tv.
I’m not disagreeing with you, I agree that on tv there is a lot more female exploitation than male, but I just don’t think it affects every woman. It only affects the women who allow it to affect them.

@elijahsuicide I totally agree with you. I think part of the feminist movement empowered women, to not let such trivial things affect them. I don’t think the commericial is sexist. It doesn’t affect me in that way. Just as I never viewed Barbie as a bad symbol for little girls, she’s just a doll..that’s it.

Right, but I guess the bigger question is why do we (women) have to demand or fight for respect in the first place? As human beings shouldn’t it just be given to us? (assuming of course that we are being respectful)

@casheroo i agree that it should not affect me, but cultural messages we give to people (and especially young people – we all were children once) do in fact affect people. it is a psychological and sociological fact. a perfect example is that anorexia has become a serious and deadly problem for young girls in america.

as for barbie, that is a whole other story about how a culture defines beauty (why is barbie white? why does barbie have blonde hair? barbie was launched in 1959, pre-civil rights movement.)

It’s the Yin and Yang.

I’m just one of those people who don’t overreact to everything. Yes of course I know that everything a child sees has an affect. That’s why it’s a parents job to monitor what kids see. When they get a bit older, they see ladies in bikinis, ladies in astronaut suits, women lawyers, women cops, women in short skirts, women in heels, and women on rollerskates.
As long as he was taught how to respect people it shouldn’t matter what the person is wearing.

i agree, and i hate to be a pain, but might i just add that most people thought the feminist movement was an overreaction. i was/am just fed up with axe

@alive you aren’t a pain :-)
Fluther would be boring if we all agreed on everything.

You know women create these sterotypes even more than men. If I had a dollar for every woman who noticed what Michelle Obama was wearing during hir first thirty days in office. Ask any guy and he’ll be like- “What? I think clothes or something?”...now what really moves a guy is lack of clothes. We’re just wired different. Now women need to stop buying Barbies, but they don’t. Because women like to please men and they like to find themselves alluring to the opposite sex as do men to women. So we all have these impossible standards to live up to. And if you think the women’s toys are too much, just look at the insane amount of musculature on boy’s action figures compared to 30 years ago. They went from a fit G.I. Joe to Master of the Fuckin Universe Rambo.
The women’s movement was about women wanting equal rights and that’s great. Women should have the same pay as men. Women should have access to the same jobs if they can do it.
If the job of a Fireman is better suited for a 6ft man than that’s fine. If there’s a powerful women who can do the job great, but be honest who do you want catching you on the ladder of a burning building? If a women is better suited as a midwife or a CEO great. Can a man do it yes, but is it the best fit? And why would a man or woman want to do things just for the sake of equality that’s just not a fit? The fact of the matter is we’re just not equivalent in all respects obviously.
Where the women’s movement went too far was in wanting men to abandon their nature. And if you want a sensitive, thoughtful, verbiose, open, receptive, passive mate with a less agressive nature that’s fine. But make no mistake, that’s a woman. And the women I’ve known like me to be a man.
I kill mice and spiders too.

what is a “man”? what is a “woman”?
how do we know that something is nature and not nurture? or both?

everybody plays a role in perpetuation stereotypes. that is why it is so important to recognize them, otherwise they continue to be an invisible poison. (your example is perfect women have barbie as their role model to live up to, and men have to live up to rambo and gi joe and/or some kind of coperate man who can bring home the bacon.)

I find them too ridiculous to really be offended by them, but I do see your point. I have to say I think it’s terribly funny that all of a sudden there are all these products aimed at men. Like body-wash and lotion in black bottles, hair coloring ‘just for men’, etc. They know it’s all the same shit, right? Just in a ‘manly’ package? I’d think men would find that offensive!

I think the Ace spots are too silly to be taken seriously. However, I found most of the anti-smoking spots extremely offensive!

@ckinyc why are you offended by them?

@ckinyc the truth commercials or above the influence ones?

@SeventhSense Lucky Charms Marshmallows are delicious. :d I am offended! ;)

@mangeons
Little monkeys are not supposed to eat the marshmallows.:)

Everyone is supposed to eat marshmallows!

The zookeper told me to give them bananas.

I used to go through the box and pick out all the marshmallows and eat them, but my dad made me stop. D:

First, the ones that bring back the glam ladies back from the 50’s, the cool cowboys…we haven’t seen those for very long time. So the media had responded politically correct for along time. Now, the rotten human are just simply nasty. I think all living beings are going to die and get rotten eventually. By showing me (a smoker) those images and blame it ALL on smoking is not going to go well with me. I like the one with soap bubbles. That makes me want to keep the air clean….. I just don’t like negativities in general.