Does the world REALLY need "Disney Eggs"?

My kid doesn’t even see the eggs….and eggs are nasty, I wash my hands after even touching the shells. Why would they market them towards children??

I’m afraid.

Good grief. What will they come out with next—Donald Duck ground beef?

To answer the question simply and emphatically: NO.

Nobody needs those. Much less the world.

WTF!?

I like eggs, and I eat them fairly often. I only buy the organic eggs, and I surely wouldn’t buy Disney eggs. I despise almost everything Disney-related, but especially the theme parks, which you couldn’t drag me to if you tried. I like some of the old animated cartoons and movies and stuff, but that’s about it.

Funny thing about eggs, when I buy them, I buy the extra large ones and I check them for cracks before putting the carton in my cart. I always say the same thing to my wife after checking them:

“Man, I’m glad I’m not a chicken, these things are HUGE!”

I thought Mickey was a mammal-no eggs, just itty bitty babies.

Pete it will be Donald Duck confit with cherries

Holy CRAPOLA! I thought I’d seen everything that could possibly be marketed and “Disney-fied”...this is just plain wrong!

yup it sure does

Just the thought of this makes me a little ill.

Wow. I can’t believe there’s outrage about this. This is part of Disney’s fairly new marketing campaign in direct response to people complaining about Disney encouraging junk food eating. Disney has started using their characters to market healthy food – fruits, veggies, dairy, and yes, eggs, rather than marketing junk food like potato chips and candy bars and ice cream.

This is a GOOD thing. Explain to me why you’re upset about this? Kids love Disney. If that upsets you for some reason, fine, but it doesn’t make it less true. Kids walking in the stores with their parents going grocery shopping are far more likely to say “I WANT THAT” based on the marketing and promotional packaging than the actual content. Why aren’t you HAPPY Disney’s doing something to encourage your kids to say “I WANT THAT” at healthy food rather than junk food?!

So then Disney is doing it for free?

What part of what I said implies that?

Disney is making a choice that’s both good for them and good for you. It’s good business, it’s good PR, and it’s good health.

Actually, I was being sarcastic. If Disney wanted to be altruistic (and they COULD have been), they could do it for free, they could have a campaign in the supermarkets, they could have healthy eating cartoons, etc. but they’re not. They’re doing it for the money. THEIR money. Nothing else. If the kid doesn’t like eggs, or spinach, or fish, all the Disney stamps in the world wouldn’t sway them. Are the kids supposed to play with the eggs? Role them around on the floor? Take them out of the refrig when mom’s not looking? Like someone said above, the kids don’t usually even SEE the egg shell. To say it’s being done to encourage healthier eating, well, give me a break. That’s what Disney would LIKE you to believe.

P.S, And it’s not going to make the kids eat eggs more. It’s going to make the mommy buy THOSE eggs because marketers know children play a MAJOR role in the brands the parents buy.

I don’t disagree with a single thing you said. I also don’t see that as a reason to find Disney to be evil.

EVERY company in the world exists to make money. Every single one. Disney is doing nothing different. You think the company that produces the eggs you are buying is selling those eggs out of some desire to be altruistic? Of course not.

It is absolutely being done to encourage healthier eating. That is a business decision. They were experiencing a backlash of people pissed off that their kids kept asking for crap marketed by Mickey Mouse. So they stopped marketing the crap, to ward off the backlash. Because it was no longer good business. So now they’re marketing stuff that’s healthier. They still make their money, and they stem the tide of public opinion going against them, blaming them for making their fat kids fat.

Good policy makes good business sense. The happier your customers are, the more often they buy from you. This is not rocket science, it’s Marketing 101.

For your P.S.: I never said it’s going to make kids eat eggs more. I said it’s going to make kids not ask for the Chocolate Bar that has Mickey on it, simply because it has Mickey on it. Of course some kids will just ask for a chocolate bar that doesn’t have Mickey on it. But others will instead ask for anything else they can find that has Mickey on it.

My ire is not directly aimed at Disney… I’d feel the same way if it were Nickelodeon or Gillette Just For Men eggs. I just don’t see why every damn product, especially naturally occurring foods must be ‘branded’ to attract a certain market segment! It’s bad enough when the brand actually has some impact on the design of an item (say, Spongebob Squarepants-shaped crackers), but what impact does any brand have on an egg?!? None, except a higher price tag.

EVERY company brands their products. Your complaint is that a popular company not traditionally associated with the product is putting its brand on it.

You want an unbranded egg? Buy a chicken.

Are you all equally incensed by Donald Duck Orange Juice? It was introduced by Citrus World in 1940. Has it done any harm that you know of?

And the commercial for the eggs is misleading. They show eggs frying in a pan in the shape of Mickey Mouse. I’m SURE it’s to make kids (and probably some mothers) think that when you fry these eggs you get the shape of Mickey Mouse. Now THAT would make a kid eat the eggs!

Kool-Aid shows commericals of a giant life-sized pitcher of koolaid coming to life and hanging out at your picnic.

What’s the difference?

There’s something about using Disney cartoon characters to sell eggs that reminds me of the “Joe Camel” guy used to sell Camel cigarettes to kids. The purpose is to make kids hound their mothers for THOSE eggs over ANY other eggs and it’s just wrong.

Of course it is. That’s what ALL marketing, by ALL companies, for ALL products is.

Your problem, apparently, is not with Disney, but with business in general. Might I suggest self-sufficient farming as a more pleasant life style for you?

I have no problem with business or even with what Disney’s doing with eggs, The problem I have is when Disney tries to pass it off as a “public service” to help kids eat more nutritious food. Bull.

And you bought it, too, apparently! Disney can do no wrong? For that, I don’t have any advice.

Your problem is that you see it as black and white. Either it’s good for them and bad for us or it’s good for us and bad for them. That’s simply not the way the world works. And for that, I can’t help you. While you may not believe it, good decisions are good business. Doing something like this that improves their PR by appeasing their customers’ desires, is both good for their business and good for their customer.

OF COURSE they did it to make money. Anyone who says otherwise is a complete fool. But the fact that they’re making money off it does not remotely mean that it’s somehow evil or bad for the consumer.

Well, all I can say is that there isn’t a single person I’ve talked to who sees the commercial and thinks that Disney is doing a wonderful thing in any way, shape or form. I find it hard to believe it’s appeasing ANY customer desires and wouldn’t be surprised if it works against them. Can you say you know people who look at the commercial and say “What a wonderful thing Disney is doing. Kids will eat so much healthier now?”

I’ve never seen the commercial but my dad used to make pancakes that looked like Mickey Mouse. Was he doing a bad thing?

It’s a lot easier to make Mickey-shaped pancakes than it is to make Mickey-shaped eggs.

And even harder to lay them I’ll bet! Unless you’re a mouse, maybe?

@MacBean – Here is how

Mr_M, you’re not getting this. This is my last response in this thread because I’m tired of repeating myself.

Disney has a business marketing food. Up until X months ago, they marketed candy bars and potato chips and other crap. They got complaints from people pissed off about Disney encouraging unhealthy eating. Disney changed it’s food-marketing business from crap food to good food. What is difficult to understand about this?

Actually… don’t bother answering. As I said, I’m done replying.

You’re done responding only because you can’t WIN and you know it.

I give up with you as well. With you, Disney can do nothing wrong. Let me guess? You have Disney stock!

@Darwin—That’s CHEATING.