I do not think it is genes precisely. I do think our dinosaur brains play a big part in sexual attraction. As dynamicduo aptly points out, we can exercise some conscious control over that. I am afraid that we probably are more subject to biological imperatives than we would like though. Here is one interesting study. Excerpt:
”“As unromantic and pragmatic as it may seem, nature’s programming of our brains to select out and respond to stimuli as sexually compelling or repelling simply makes good reproductive sense”(1) . Recent studies have indicated that certain physical characteristics stimulate a part of the brain called the hypothalamus, which is followed by sensations such as elevated heart rate, perspiration, and a general feeling of sexual arousal. So what visual queues instigate these feelings of sexual arousal in men? How does it differ from what women find attractive? “A preference for youth, however, is merely the most obviously of men’s preferences linked to a woman’s reproductive capacity”(2). The younger the female the better the capacity for reproduction, hence attributes that males find attractive and contingent on signs of youthfulness. “Our ancestors had access to two types of observable evidence of a woman’s health and youth: features of physical appearance, such as full lips, clear skin, smooth skin, clear eyes, lustrous hair, and good muscle tone, and features of behavior, such as a bouncy, youthful gait, and animated facial expressions”(2) . Cross-cultural studies have found that men, despite coming from different countries find similar traits attractive in females. Men’s preferences are biologically and evolutionarily hardwired to find signs of youth and health attractive in women in order to determine which females are best suited to carry on their gene, and legacy. Healthier and more youthful women are more likely to reproduce, and be able to take care of the children after birth, hence ensuring a perpetuation of the male’s gene.
Scientist’s have also been establishing that scent plays an important role in deeming females attractive. At certain points during their menstrual cycle women produce more or less estrogen accordingly. During certain times thought the menstrual cycle their sent can be more or less appealing to males. “A research team reports in the Aug. 30 NEURON that the brains of men and women respond differently to two putative pheromones, compounds related to the hormones testosterone and estrogen. When smelled, an estrogen like compound triggers blood flow to the hypothalamus in men’s brains but not women’s, reports Ivanka Savic of the Karolinska Institute in Stockholm”(3) .
Men are not the only ones subject to biological predispositions in deeming attraction. “Women are judicious, prudent, and discerning about the men they consent to mate with because they have so many valuable reproductive resources to offer”(2) . Men produce sperm by the thousands, yet women produce about 400 eggs in their lifetime, and the trials of pregnancy and child rearing are long and arduous, hence their preferences and what they find sexually attractive in a male are based more on security and longevity of relationships. Athletic prowess is an important attribute to most women that hearkens back to the beginning of man. An athletic and well-muscled male is more likely to be a good hunter hence provide for a family. Large and athletic male can also provide physical protection from other males.”