General Question

What do you think of the concept of "brain crack" (ideas for projects you think might be worthwhile but you end up neither developing nor sharing)?
I picked this term up here:
http://www.youtube.com/watch?v=XeqlCTACUA0
http://www.zefrank.com/theshow/archives/2006/07/071106.html
Idea #1 from the first video, a “Match.com for charities” is actually pretty good, I think.
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