Likewise, it’s the difference in power and position that has made recent attempts by American Indian activists in Colorado to turn the tables on white racists so utterly ineffective.
Indian students at Northern Colorado University, fed up by the unwillingness of white school district administrators in Greeley to change the name and grotesque Indian caricature of the Eaton High School “Reds,” recently set out to flip the script on the common practice of mascot-oriented racism.
Thinking they would show white folks what it’s like to “be in their shoes” and experience the objectification of being a team icon, indigenous members of an intramural basketball team renamed themselves the “Fightin’ Whiteys,” and donned t-shirts with the team mascot: a 1950’s-style caricature of a suburban, middle class white guy, next to the phrase “every thang’s gonna be all white.”
Funny though the effort was, it has not only failed to make the point intended, but indeed has been met with laughter and even outright support by white folks. Rush Limbaugh actually advertised for the team’s t-shirts on his radio program, and whites from coast to coast have been requesting team gear, thinking it funny to be turned into a mascot, as opposed to demeaning.
Of course the difference is that it’s tough to negatively objectify a group whose power and position allows them to define the meaning of another group’s attempts at humor: in this case the attempt by Indians to teach them a lesson. It’s tough to school the headmaster, in other words.
Objectification works against the disempowered because they are disempowered. The process doesn’t work in reverse, or at least, making it work is a lot tougher than one might think.
Turning Indians into mascots has been offensive precisely because it is a continuation of the dehumanization of such persons over many centuries; the perpetuation of the mentality of colonization and conquest.
It is not as if one group—whites—merely chose to turn another group—Indians—into mascots. Rather, it is that one group, whites, have consistently viewed Indians as less than fully human, as savage, as “wild,” and have been able to not merely portray such imagery on athletic banners and uniforms, but in history books and literature more crucially.
In the case of the students at Northern, they would need to be a lot more acerbic in their appraisal of whites, in order for their attempts at “reverse racism” to make the point intended. After all, “fightin” is not a negative trait in the eyes of most white folks, and the 1950’s iconography chosen for the uniforms was unlikely to be seen as that big a deal.
Perhaps if they had settled on “slave-owning whiteys,” or “murdering whiteys,” or “land-stealing whiteys,” or “smallpox-giving-on-purpose whiteys,” or “Native-people-butchering whiteys,” or “mass raping whiteys,” the point would have been made.
And instead of a smiling “company man” logo, perhaps a Klansman, or skinhead as representative of the white race: now that would have been a nice functional equivalent of the screaming Indian warrior. But see, you gotta go strong to turn the tables on the man, and ironic sarcasm just ain’t gonna get it nine times out of ten.
An excerpt cited from A Look at the Myth of Reverse Racism