@YARNLADY: Altruism is not the same as breathing at all. It’s not an involuntary act. It is an act of will. You have a choice. You have no choice with breathing. You live; you breathe. You don’t breathe; you don’t live. One can live perfectly well with nary an “altruistic” act.
If altruistic acts always felt bad, not just in the difficulty of doing them, but also in the lack of recognition, or, indeed, if they were met with vituperation and hatred, would people keep on doing them? Essentially that puts you in a very precarious position. You are saying, “this is good for you, even though none of you believe it.” That’s an extraordinarily arrogant point of view.
I believe that without social approval, an act cannot be considered altruistic, and that, further, people can only do altruistic acts if they are met with social approval. Altruism only makes sense in the context of a society or a group of individuals. It necessarily is an act of ingratiation to the group in addition to helping the group or an individual in the group. If it isn’t something that the group believes will help it, it can’t be altruism, unless you claim that you know better than everyone else.
Since altruistic acts must benefit the group, and the group must actually be grateful for it for that act to be considered altruistic, then you can not do an altruistic act without benefit to you. You might argue that one does not think of the benefit to you, but I don’t see how you can take away the knowledge that when you do these acts; if you do them properly, people will approve, and it will raise your standing in society—i.e., enhance your prestige. Obviously, if one took away the prestige for “altruism,” then people who insisted on doing these things would be considered insane. Indeed, some people already believe that altruism borders on insanity, since they believe the only sensible way to live is to only be out for your personal good.
If a person is considered insane when they act in a way they believe will benefit the community, but no one else does, can it be altruistic? I suppose that, if later on, it was found that that action did help, in retrospect, the person could be considered a hero, and removed from the insane asylum. However, “I told you so,” seems to me, to rarely be greeted with appreciation.