@nikipedia You are right to distrust the “your perfect body in 5 seconds RIGHT NOW!” articles, as they are nothing more than fake and false promises to sell magazines.
Logs of all types are very important, they let you determine what works best and what you can change to make better. Exercise logs, weight logs, inches logs, food logs, all of these are valuable data, and when they are combined trends can start appearing that would otherwise be unrecognized.
Very generally speaking, cardio is best for weight loss, weight training is best for muscle development. Running is pretty much only cardio, so you have to incorporate some weight training to start becoming toned. There are many different weight training methods, including dumbbells, barbells, kettlebells (my favourite), and the weight machines with all sorts of seats and handles. I recommend trying them out (with someone who knows how to use them, you can seriously injure yourself if you start with too high of a weight or with improper form) and sticking to whatever you love most. For me this is kettlebells because they’re cheap, small, and efficient. I also find I can personify kettlebells more, in the sense that I feel like I challenge the kettlebell in my workout (and it challenges me), and I win if I get through it without giving up.
Your diet is very important, your muscles will be crying out for protein to rebuild themselves after your workouts. Try to eat lean protein as much as you can, but poached chicken breasts on lettuce gets old fast, so keep some variety in there to prevent boredom.
The 100% best way to get fit long term is to incorporate exercise into your life as an activity instead of as an exception or chore. If you love doing it, it stops being a bore and a chore! This is much easier with cardio (biking, running) than with weight training. I’ve found that signing up for a weekly class is enough motivation for me to keep up with using my kettlebells.