I work a trade desk and have been on many sides of securities transactions and now is the time to buy in most people’s opinions. Even people that are not familiar with it at all should buy “defensive” stocks if they are unfamiliar on how to do the research. These are stocks that don’t fluctuate as drastically with the state of the economy. Things like utilities, food, tobacco, alcohol, energy – these are things that people will not give up in a bad economy, especially utilities, energy, and food since we need those to live. So I’d disagree with that first comment, but do exercise caution.
Ways to buy stock:
1) On your own: go to a website like sharebuilder.com, ameritrade.com, etrade.com, zecco.com (low fees at this one) and create an account. These would be considered online, self managed brokerage accounts because you’re managing it yourself. After you create an account, the most common types are Individual, Retirement (IRA, Roth IRAs….), Joint (multiple owners), UTMAs/UGMAs (for children…), you’ll usually have to fund it somehow to make a purchase. Every web site is different, but most will let you set up electronic fund transfers (EFT) so you can send money from your bank account right into your brokerage account. You can also send in a check, but that process slows down the transaction. Most EFTs take 1–2 days to get money in the account. Once the money goes from bank to brokerage account, it will be held at the brokerage account in a “money market fund.” This is a place where the money will stay and usually earn .005 – 2% interest until you use it to buy stock or other investments offered.
Most of these sites will have a “trade” tab or button or something like that, when you click on it, it’ll take you through a general process and ask you what kind of order (most common are market order and limit orders, but there are probably about 10 different types), what stock ticker, how many shares, etc…. Eventually you’ll click execute the trade or submit or something like that and the web site will electronically send your order through their clearing house to the trading floor where your order will be executed and then post back into your brokerage account – takes seconds in most cases and there are techinals here, but that’s the basic way it works. Most of the online brokerages will charge you from $5 – $10 per stock trade and will have surcharges if you do a huge volume of shares – read the fine print.
*Note, if you choose this method, most online sites will offer telephone assistance for free, but will charge you $20+ for an assisted trade
**Do NOT trade on margin if this is your first experience trading – margin accounts are very tricky for someone not familiar with it. During account creation, they’ll ask you if you want to create a cash account or a margin account in some way. Be sure to click cash – that just means you can only buy stock with money you have.
2) Through a stock broker/independant financial advisor: The stock broker or advisor will have you fill out what’s usually called a “suitability” to gauge your risk tolerance, investment objectives, financial data, etc…. and then set up an account for you through whoever does their trading for them. After they have the account set up, you just call them and say you want to buy this stock, etc…. and they’ll take care of it from there. Doing it this way though is far more expensive since the broker could charge you $0 to $60 for one trade. The added benefit is, they will often advise you on your investments and sometimes that’s how they justify the high commission.
You may want to go down to your local financial advisor’s office and just tell them your situation – be cautious though and don’t give up your money so easily. Advisors in this market are starved and many will go out of their way to get your business.
There are tons of other things, but I’d like to avoid writing any more than this hah. A book I would suggest is “The Intelligent Investor” by Benjamin Grahm. He was a key influence in Warren Buffets life and the basic principles in that book are super valuable for beginners and experts alike.
Feel free to ask any questions – I’m full of good info and I like to regurgitate it so I understand it better – just leave a private comment and I’ll get back to you.