What do yout think of this ad?

I don’t think it is a real ad.

I completely disagree with the ad. How about we go back before the progress and live like cavemen, not the ones on the Geico commercials.

Progress is what made Post, whether they admit it or not.

The TV commercials seem like jokes to me.

I think they are just saying they offer a good simple cereal and they are not going to mess with it, despite everyone else altering or fortifying their cereals.

I think it’s meant to be a tongue-in-cheek way of saying they were good for you before being good for you was ‘in’, and they’re still the same.

Yeah, maybe they are old fashioned or simple, but to deny progress when its your backbone is nothing more than a lie. If you take a walk in their factories, I’m sure you will see progress everywhere.

I Definitely think you’re taking it too seriously.

Oh no, I’m not. You won’t see me roaming everywhere complaining about their ads. Lost just asked what I think about it, so I responded. =P

Without viewing the actual ad, sounds dumb.

they got us talking about it didn’t they?

@marcosthecuban I guess it was pretty effective then…

Sounds like what happened is that someone came up with a pretty good tag line:
“We put the ‘no’ in innovation.”

Then they had to develop a campaign around the tag line which may have been poorly executed.

It’s tapping into the zeitgeist of everyone re-realizing notions such as the best things in life are free. (This is thanks to our crappy economy.) In other words, why are we working our asses off to grab at the brass ring, when some shit is plenty good enough and gives us a split second to relax and be happy.

@augustlan , I think there is a point to what you say, but I like your slogan much better than theirs. “We were good before being good was in.” It is straightforward but still with a touch of humor.

The psychological hook is the appeal of unchanging simplicity in times of turmoil. People have an appetite for innovation and adventure when they’re feeling confident, but want to retrench to things that remind them of simpler times whenever their circumstances become unstable and complicated. Post sees here an opportunity to push a very un-sexy product that – let’s face it – doesn’t have many other good marketing angles.

http://thepalaceoflight.com/index.html

It’s a real campaign, based on the product was well-made from the start, and never needed improvement.