General Question
Why is DoubleClick so important for digital campaigns?
Asked by rose_anne (8)
June 26th, 2009
Can someone please tell me why DoubleClick is so important to track digital media campaigns. Most of the websites use reliable ad tracking servers so what good will tracking on DC do for me? I mean, aren’t the results of the campaign going to be the same on DC that the websites will provide me?
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