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garydale's avatar

I am looking for the nexus of risk management and marketing and need help!

Asked by garydale (216points) August 17th, 2009

I need some ideas for an column combining risk management and sales / marketing / business-to-business & interpersonal networking. My column is called “Promotion Points” and the focus of the month’s issue is risk management. I pretty well have carte blanche to write whatever I want but it is much better if I can stick to the focus of the magazine. Do you have any ideas of what might be some good topics?

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1 Answer

PerryDolia's avatar

How about the risk of revealing something about a new product design vs. the potential sales for the new product vs. not affecting current product sales vs. the opportunity to pull sales to the new product from sales of competing products?

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