Would you use the word 'love' in this situation?

How about instead of, LOVE.
You spell it LUV. To make a casual but loving point.

If you’re under 30, I’d avoid it. Otherwise, it shouldn’t matter.

But I’m of the opinion, that writing a nice, and genuine sentiment, and signing it with just your name, is not only acceptable, but an appropriate way to keep it informal while still heartfelt and authentic.

“Love,” is what you use when that word exists heavily in your natural discourse, or when you want to make it more formal.

No, I would not use the word love in this situation, nor would I use a casual misspelling of it. Why not another expression such as “best thoughts” or “sincerely”? Or it’s fine to write a message like “Enjoy your special day :)” followed by your name. You could write just your name, but a small message would be a nice addition, it’s better than just buying a card with the message and putting your name on it.

Instead of signing it Love, (your name), why not sign it With love, (your name)? It sounds safer that way.
Or you can just be honest and sign it Wirh lust, (your name).

Love is okay, in my opinion.
You love to be around your girl.
You love for her to have a great birthday.
Love is good.

In dating, if there has been no declaration, I would not, It will send her into a tailspin of wondering, does he or doesn’t he.

I would go with either nothing but your name or a sentiment you feel you can express. Something like:

“Spending time with you makes every moment special”

“The time we’re together is a present to me.”

You get my drift.

Thanks all for the advice. I think I’m going to go with Marina on this one. Since the word hasn’t been spoken yet, I’m not going to first mention it in a card. I’ll just try and make it as heartfelt and sentimental as possible without crossing any weird lines.

Trust me, if you sign it with “love,” the girl is going to go crazy wondering what you meant by it. You mean it simply as a way to sign a card and I can guarantee she will read more into it than that.

Just sign your name or “hope you have a great birthday” or “let’s plan something special to celebrate” or something else safe.

You could always use (((((hugs)))))

That one used to drive me crazy!

Draw a heart, then sign your name.

Oh, @daloon you just reminded me! How about “hugs and kisses” or XOXOXO? Those are very popular with my grandparents.

I’d take the Winnie the Pooh route and sign, “Many Happy Returns of the Day!”

I like (and use) Charles Chaplin’s way. He always signed “Stay warm”

@filmfann- Kind of hard for him to take his own advice right now.

@Supacase: I have used XOXOXOs in those situations.

My nice stepfather signed everything (to me) “Keep sweet”. I always liked that.

Don’t use the word love. Write “kisses” or whatever but don’t use “The Word” with a romantic interest unless you really mean it.