What does "PCI Bulk Rate" mean in Advertising?

Asked by jhbao (212

) August 25th, 2009

I am trying to advertising on a college newspaper (Daily Cal). Reading through their media kit, I cannot figure out the pricing structure, as in how much it costs for me to run an ad, and how long the ad will be ran… If you’re in the industry, please consult! The media kit is here: http://www.dailycal.org/advertising.php

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1 Answer

“Per column inch,” which (a column inch) is the standard unit of measure. If you buy a bunch in bulk, you save over the “a la carte” rate. Otherwise, you’re buying so many column inches per issue.

Where it says “inch” under PCI it means column inch. If you buy bulk, it lasts until your inches are used up, so however many issues depends on the size of your ad.

kevbo (25675

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