Is there no hopp for the framtida?

I couldn’t open the link, Kevbo.

It’s gone already…spooky.

Stupid time magazine makes you pay for links now.

Links

I don’t know what drives me crazier: That IKEA has to waste the time and money to do this, or that people are truly hot and bothered by this.

Or is this one of those things I am supposed to care about that I don’t?

naw, it’s “I’m bored, what Q can I ask,” but the link problem kind of ruined the joke.

Wasn’t Verdana Microsoft’s answer to Helvetica?

@drdoombot: No, Arial was Microsoft’s answer to Helvetica. (And an ugly, inconsistent one at that.)

@Les: from a practical point of view, it’s completely irrelevant. From a marketing point of view, it’s taking something that was iconic about IKEA and making it generic. The rationale seems to be that someone else has already done the localization work, and that this makes it cheaper. In the long run, IKEA will probably save some money by doing this, but at the cost of a major blow to its branding.

@cwilbur – I guess I see your point. It was rather iconic, the way they had it before.