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evegrimm's avatar

Does anyone know why Albertsons has started carrying O Organics food (a Safeway brand)?

Asked by evegrimm (3714points) August 30th, 2009

This may be only applicable to those of us who live in the Southwest of the States, but I’m curious if anyone knows why Albertsons has started carrying a Safeway-made and marketed brand. Here is a link to a page about it. (I know it is a Safeway brand for two reasons: 1, Safeway has been marketing this for about 3–4 years now, and still carry the brand themselves; 2, the dairy products are made by Lucerne, which is the Safeway house brand.)

It’s been bothering me, because I haven’t heard anything about Albertsons being incorporated into Safeway (or vice versa).

It could be because the Albertsons in my area are LLC stores, but I am uncertain.

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3 Answers

Mamradpivo's avatar

O Organics might not be wholly owned by safeway. They could just have had a joint licensing agreement. I say this because I always thought Method was a Target-owned brand, but they signed a deal with Target that allowed Target exclusivity for a few years on thei products, which are now popping up everywhere in awesome Karim Rashid-designed packaging.

Just a thought.

Mamradpivo (9665points)“Great Answer” (0points) Flag as…
YARNLADY's avatar

O Organics is a private brand and is not owned by Safeway or by Albertson’s.

YARNLADY (46587points)“Great Answer” (1points) Flag as…
evegrimm's avatar

Really? Thanks for the info…I guess my thinking was that since ‘Lucerne’ (the brand that produces O Organics dairy + Safeway dairy) was a Safeway brand, O Organics was too.

Thanks for answering my question, though!

The curiosity beast has been appeased…until the next question, that is.

evegrimm (3714points)“Great Answer” (0points) Flag as…

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