As someone who was not happy with her wedding pictures, here are some suggestions from the couple’s point of view. These are things I’ve learned after comparing our pictures with other great ones of our friends.
I just noticed that you said it wasn’t a big wedding, so this has potential to be very personal and great for everyone!
The more shots you take, the better chance you have of getting good ones. That should be obvious enough, but I’m not assuming anything after our zombie of a photographer. This would probably be advice more for reception photography, but is probably a good general rule all together.
Ask the bride and groom what shots they would specifically like to have, but also make suggestions of your own that they may not think of (Ex: The bride looking out of a pretty church window; the couple outside leaning against a tree). I thought this was something all photographers knew to do, but ours didn’t offer and I was too busy to think of it until after. You’d think a photographer would enjoy that kind of work, but I’m not sure ours enjoyed any kind of work. Sigh…
Be familiar with the venue inside and out to get an idea of what and from where to shoot.
Look at professional wedding sites to get ideas for poses, angles and effects.
Get lots of pictures of the couple by themselves. Fun ones, romantic ones, formal ones. We have very few of these which was one of our biggest complaints. I think there are two shots with just my husband and me alone.
Take the couple out after the ceremony if possible, and take pictures of them about town in their formal wear- places you’re familiar with. Running across a city street, a fountain in the park, on a bridge.. stuff like that.
I don’t know if it’s too late for this, but pre-wedding casuals are a great addition to the collection. Like, engagement pictures, but they’re just nice to have even if they’re not being submitted to the newspaper.
I guess my best advice would be to get a little creative. You’re the photographer and should be the one to think of these things. It’s the farthest thing from the couple’s minds and they’re too busy and happily distracted to think about it at the time.
Good luck! I hope it all comes out great for you and the couple.