Is it ethical to raise to use 9/11 as a way to raise awareness for climate change?

I think it is a raw wound, and that it is too soon to appropriate its many many meanings for a much different purpose.

I agree with @pdworkin.

No, I don’t like seeing that sort of sensationalizing of an unrelated event. It becomes too much like exploitation.

It’s ethical enough, but logically invalid.
Obviously it’s meant to elicit an emotional response.

terrorism no equal trees….

right???

Lies selling lies.

Meh. For better or for worse, 9/11 has been used to sell most political agendas since about a month afterward.

@Mamradpivo Most didn’t wait until the week was over.

sorry guys

i dont buy into the whole micheal moore spoonfed conspiracy theories =/

I’m with @The_Compassionate_Heretic and @pdworkin here.

I will note that being a resident New Yorker at the time of the incident (and still in the greater NYC area to this day), the WTC attack in particular is deeply personal. While seeing this ad doesn’t necessarily upset me, it does strike a chord emotionally. Nearly every New Yorker has had someone they know die in that incident – even if it was just a friend of a friend of a friend.

I get the concern over global warming, I really do. However, connecting a premeditated, malicious attack to a side effect of our own indulgent nature is, at best, false. At worst – intellectually dishonest.

I get the message and it is not necessarily bad or unethical. I’m a bit split here.

That’s a horrible commercial. For several reasons.

1. It’s fearmongering.

2. I’m sure everyone at the WWF criticized the hell out of the Bush administration for using 9/11 fearmongering to push policy. So it’s hypocritical.

3. Comparing intentional acts of terrorism to tsunamis is spurious.

4. It’s not at all clear that the tsunami was caused by global warming, and presenting that as fact is a dishonest oversimplication of complex natural phenomenon.

5. Morally, the implication is that one needs to “respect” things that kill a lot of people. Uh, no. One needs to understand and thus learn how to mitigate things that kill lots of people. I sure as hell don’t respect al-Qaeda.

There’s a pretty good book called Breakthrough about how fearmongering environmentalism needs to die a swift death. This video is exactly what is wrong with the environmental movement.

On another note : Is it right to keep showing programs about 11/9 on EVERY 11/9 , yet again channel 4 are doing another show about it .

As a New Yorker, I found this ad offensive! As a creative professional, I don’t think this spot make any sense but pure poor taste. Besides, I really hate scare tactics.

Eventually climate change will breed more terrorism if we can’t contain it. Disrupting food chains will increase starvation. Species won’t have the time to adapt, because the environmental changes are occurring so fast.

I’ve made my last contribution to WWF. It is appalling sensationalism, using that tragedy to promote your own agenda. I can’t imagine what emotions must be aroused in anyone who was there by seeing all those planes heading towards the towers.

The ad was created by a Brazilian ad agency, Tribbo Post, as part of a pitch for the WWF’s business, and the media placement was purchased by Tribbo Post. The agency is known for high quality video editing.

Given that any publicity, even negative publicity, is publicity, I would have to venture a guess that the decision to place the ad was not about the subject matter, but about promoting Tribbo Post’s video editing capabilities. It certainly explains the insensitivity towards the subject matter of the ad.

What does 9/11 have to do with climate change anyway?

I think they were using the event has some kind of number , for people to realize how many died during the tsunami . Or some funky shit like that anyway .

@rooeytoo, if the WWF disowned the ad, I wouldn’t necessarily judge them based on it.

@mattbrowne, I think it’s a stretch to say that climate change WILL breed more terrorism. It will PROBABLY breed more social unrest as poorer communities struggle to adapt… which, in turn, CAN breed more terrorism.

I’m not offended by this, but this is just in very poor taste.
Makes me want to litter even more.

The message is that natural disasters occur all the time, with far more catastrophic results than 9/11, The media attention and concern about deaths from global natural occurences is miniscule compared to the reverence accorded 9/11. 100 times more people died in the tsunami. Earthquakes in India and China routinely kill 10 times the number of people.

The message is that we need to respect the earth, because nature is powerful. It has nothing to do with climate change breeding terrorism.

I do judge them on it. I think if their organization is so loosely run that an ad like that could be okayed, funded, okayed through production, be paid for and finally make it on the air, they must have some people employed who really don’t have goals and ideals similar to mine. So nope, I will find another organization to support.

It’s entirely plausible that the ad was created on spec.

If you look at the construct of the ad, it appears as if the video footage of the towers with the planes crashing was heavily edited, and then footage of more planes flying into the buildings was created. This is what this firm does—that sort of video editing technique. The copy could easily be retrofitted to the footage. It’s like saying “I found this really cool photo. Wonder what ad campaign I could I could use it for?”

@Qingu – Yes, your statement is more precise. There’s only an indirect connection.

What bothers me most is that many people relate climate change to extreme weather and rising sea levels only. The number one concern should be ecosystems and biodiversity.