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Noel_S_Leitmotiv's avatar

Is the name of the Ford Fusion misleading?

Asked by Noel_S_Leitmotiv (2719points) September 24th, 2009

I opened the hood on one only to discover a rather ordinary internal combustion engine. Anyone else experience the same?

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17 Answers

JLeslie's avatar

Nah. I dont think most people expect the name of a car to be literal.

lukiarobecheck's avatar

Our neighbors to the South sure did take a name of a car literally. Remember the Chevy Nova? No one in Mexico bought it, or really in any Spanish speaking country. Who wants a car that means “No Go”

But seriously, you should know by now that no claims made by a marketing group are really going to mean what they say. There job is to sell something to you, that you are not even sure you need.

marinelife's avatar

Names are marketing tools. Did you assume the Impala was an antelope?

drdoombot's avatar

I think the name is just a little bit deceptive. With everyone using the word “hybrid” in connection to newer cars, it’s not a stretch to think “fusion” might have a similar meaning.

lukiarobecheck's avatar

I even heard in the Ford Fusion car commercial, the announcer state that this car “actually creates energy” Now I know they meant, energy for the person driving, as in excitement. But I think the underlining message was, marketing trying to get you to believe that this might actually create its own fuel. It was a commercial with the main point to show how fuel efficient the car was.

I just shook me head in shame at the lengths marketing will go to these days to get you interested in something.

lukiarobecheck's avatar

It’s okay marketing gets me down too ;-)

Noel_S_Leitmotiv's avatar

@Marina: That’s a decent parallel in your answer.

No, of course I didn’t think the Impala was an antelope. Though the idea is kinda funny too.

marinelife's avatar

@Noel_S_Leitmotiv I was trying to be funny. I would love to see someone’s face if the salesman led out a ruminant on a rope!

Noel_S_Leitmotiv's avatar

I know you were being funny. Well done, so was I

Fluther can be a lot like Meatspace: so few are anticipating humor.

JLeslie's avatar

Don’t worry companies make mistakes in marketing that come back to bite them. Nova was a good example.

Another story is that when Gerber baby foods went to Africa they did not realize that in Africa they typically put a picture of what is in the container on the packaging (we actually do this with many foods in America) Gerber, as you might remember, used to put a drawing or picture of a baby on the package. Didn’t sell well when they thought a baby was inside, many people are illiterate and cannot read the packaging in some places.

One more for trivia’s sake: “Got Milk” was a succesful campaign in America so they decided to translate into Spanish. “Tienes Leche” is what they used, it is the literal translation, but I guess they asked an American born man to do the translation, because it seems in many countries tienes leche is a common phrase for are you lactating. Seemed to not go over as well.

CMaz's avatar

Is not Fusion the beginning of life.
So indirectly fusion had to occur in order to produce the elements that turned into the materials to make the car.

XOIIO's avatar

Yeah I was going to use the fusion core and integrate it with my flux capacitor making a temporal shift drive to get back home, but now I cant

AstroChuck's avatar

I think it’s a definite improvement over the more dangerous Ford Fission.

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