It can be an incredible tool. I have my own minor, but relevant examples from my direct experience.
.
- Online businesses such as woot.com utilize it effectively as a sales tool. Very recently, Woot in particular, switched its product inventory feed from “sold out” to “Last Call” in order to notify followers when that day’s item is down to 10% of the original stock.
- Fresh & Easy, a Southern California based market, updates with product coupons and new deals. It also responds quickly and directly to individual consumer comments and questions.
- Marvel Comics used it recently as a marketing tool entitled “embrace change” to promote a new comic.
- In terms of real time data, the news aspect is particulary intriguing. This Summer, twitter actually notified someone I know about one of the 4.2 Southern California earthquakes a few seconds before he actually experienced the tremors.
- Adam Wilson, a biomedical engineering doctoral student at the University of Wisconsin-Madison, created a brain wave interface that utilizes twitter. As his field leads your thoughts, I don’t even need to emphasize the implications that has. (The article is here for those interested.)
- I’ve also seen it used to coordinate large group events, such as demonstrations or improvisational public art groups. Members of a particular community will receive updates regarding event times, last minute location changes, or any other pertinent issues.
- I myself use it as a personal list of task/chore/assignment/project reminders when no paper media is readily available. In some ways it’s even more effective than an old school checklist as I’d be hard pressed to lose my twitter page.
.
.
Of course, there are uses that are less business or data oriented, ones that enhance your conscious experience, but I find those just as important as more technical uses.
.
- One of my favorite feeds is named TinyBuddha, which dispenses inspirational quotes at regular intervals, and often the quotes are highly applicable to the situation during which I receive them, given their archetypal inspirational nature, and often cause me to reevaluate life’s conditions from a new perspective, or provide me with with an escape from stressful thoughts.
- A professor from Carnegie Mellon University uses his account to note interesting ideas and contributors to his field, essentially compiling a small list of evolving inspirations that he can refer to and others can investigate.
- What’s more, if you associate with a diverse and intellectual group of individuals, they can often provide valuable insight or explanation to any question you pose, whether it regards theoretical physics, eclectic english grammar, or the fastest way to arrive to your destination. It’s the fastest long distance, potentially large scale collaboration tool with which I’m familiar.
- In a celebration of parenthood, one man created a belt for his pregnant wife to wear, which would update twitter each time the baby kicked at the mother’s belly. In addition to being a parental and familial intrigue, it also served as a reminder that the baby was alive and healthy.
I’m not denying that there exist a vast number of newcomers who have singled this out as their newest social networking fad, but anyone can follow those people in varying degrees or not at all. I’m pretty tired of people devaluing it as a tool by writing it off entirely because of the social use. In that vein, while social updates can be annoying to some (including myself,) I think that being so adamantly against the way others use it also devalues human interaction and a need to connect with others. While you and I may not find value in tweeting about lunch and seemingly unnecessary personal information, it must be important to those individuals and their followers else they wouldn’t be present.