General Question

roofio81's avatar

What's the average CPM for banner ads?

Asked by roofio81 (1points) October 20th, 2009

I’m needing information on CPM values for various verticals. For instance, if I have 10MM users on my automotive website, how much could I make from banner ads?

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3 Answers

DrBill's avatar

It depends on the traffic. Not only how many, but also if they are recurring or new.

Do you know the rate of unique users, in relation to repeats?

Most ads I’ve seen cost a few cents per viewing, with an additional charge per click.

DrBill (16071points)“Great Answer” (0points) Flag as…
Jack_Haas's avatar

On online ad marketplaces like cj.com or abrite.com, you can find averages for specific advertisers and for each advertiser, average format performance.

Jack_Haas (1684points)“Great Answer” (0points) Flag as…
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