I took a class in basketball management a few years back, where part of the classwork was thinking of timeout promotions for mascots. I hate mascots, so I did not get a good grade for “Mascot Guillotine Game” and “Exploding T-Shirt Launcher”.
But I’ve noticed some things in common about the mascots I haven’t minded as much, like the fox at Marist University, and Scorch at US Airways Center in Phoenix.
1) If your costume isn’t cute, you start as a huge disadvantage. For instance, that tree at Stanford is horrifying. Kids probably have nightmares.
2) When the game is in progress, stay out of the stands. Some people are actually there to watch the game, and not you.
3) Dancing suggestively around game officials during timeout is always a winner.
4) Whether you want your “relationship” with the other team’s mascot to be friendly or contentious probably ought to be discussed pregame. Maybe the kids in the mascot suits improvise this every time, but it’s a lot more interesting if they’re clearly working together.
5) If Victor the Viking is seen groping women in the stands, it is not amusing, just squicky.
6) Don’t encourage the children to scream at you. I just hate that shit. Children have no place at a sporting event. For that matter, no one should be at basketball games but players, staff, and media. Everyone else should just stay home.
7) I don’t think there is any way for you to fairly choose the “loudest fan” when the PA announcer says “Victor is looking for the loudest fan to give this cheap piece of souvenir shit to, so make noise!”. It’s a safe bet to hand it to a parent, who’ll turn it over to a kid.
8) If you learn one or two of the dance routines that the cheerleaders and/or dance teams do, that’s pretty cool. One of the cooler things I’ve seen in all my travels as a basketball writer was at the school where one of the band members learned the dance routines. He was a huge hit with those crowds.
9) Getting the crowd to participate with you is pretty big. So those games where you hold up signs with letters or words to chant are useful. (I think those are more interesting when the mascot holds up the signs in the wrong order.)
10) Your secret identity must remain secret.