What exactly is marketing 2.0?

Marketing 2.0 is the integration of social media into marketing efforts. As a communication platform, social media requires different marketing strategies, in terms of sustained communications, versus campaigned efforts in traditional media. While campaigns work within social media, social media itself cannot be a campaign.

Here is one blogger’s definition.

My own is in agreement with @PandoraBox in its simplest form.

Social media is a inane term, no? Is there any media that isn’t social?

same stuff but more invasive and aggressive

@flameboi, that’s true if your whole selling strategy is aggressive and invasive. Very often businesses don’t focus on growth through retention of business. It takes less effort to keep customers than to attract new ones. Research shows that Gen Y is less likely to be responsive to marketing campaigns, and more likely to use products referred to them by trusted sources. Usually that trusted source is someone known to them, but very often it can come from within a community, such as Fluther. As an example, if someone on here recommends a product or service, and provides a link to the website, it’s likely that you will check that link out. Even if it’s not something you may buy, if you have a friend who is looking for that product, you will most likely refer them to that site.

@Ira9201 Integrated Marketing2.0 integrates four media components (traditional advertising (TV, radio, billboards); online (search engine optimization, internet marketing, online newsletters, email blasts); public relations (press releases, events, networking); social media (LinkedIn, Twitter, Facebook, social bookmarking, video, wiki) to generate value for both consumer and company. Most marketing efforts treat each component as a silo. They add other components to the marketing mix. Integrated Marketing2.0 Strategy breaks down barriers between silos by leveraging independent marketing efforts and stimulating cross fertilization. This seamless strategy builds upon each marketing effort and generates new marketing capital/value for the company. The results include; self generated growth of communities; increased customer base; reduced budgets; more optimal allocation of scare resources.