It took a little time to find out what the local market would take.
I did learn that I have much “better” clients at my present rate, $75 per hour, than I did at $35 two years ago.
At this point, I am so overloaded with work that I am thinking of going up again,slightly, to $85 or $95 per hour.
I found that I really didn’t/don’t like working for bargain shoppers and my skills had improved to the point that I could get a better price.
At my present rate, I haven’t heard anyone “gasp” in a long time. Whereas, at $35 per hour, I was constantly told I was too high, or “we can’t afford you”. Go figure.
I am sure a lot of it has with the perception of value.
At this point, I am getting work in 3 cities all roughly 70 miles from each other. All word of mouth advertising and referrals.
My advice is to look around, find out what others are charging to do similar work, assess their work, and if you are better, charge more.
There are those that are better than I am, and they charge more than I do.
“Low ball” prices will get you “low ball” clients. That, I can promise.
No offense to anyone, but call a local plumber and ask their hourly rate. In my area, it is around $90 per hour. Then ask yourself what you are worth.