Do you like and/or pay attention to vehicles that are 'wrapped' with advertising?
Asked by
DARaynor (
35)
December 17th, 2009
We are strongly considering ‘wrapping’ our 1999 Lexus RX300 as our ‘shop car’ for LT AutoCare. So, when you see a car or truck with artistic ads on it including the perforated window coverings, do you pay attention and/or like the vehicle? My partner and I like them and are leaning toward the ‘partial wrap’ for about $500… Rolling billboard so to speak.
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11 Answers
Pay attention to? Yup. Like. Not really. How much are they paid for the full wrap?
I neither like, nor dislike them. I spend no time thinking about it, when I see a car, as you describe. I read it, and move on, and to each their own.
Yes, I say, “that is a sweet Tax write-off.”
They can be a little distracting, but I believe it is a good advertisement method.
Only ones I remember are the Red Bull cars that drive around. They are shaped funny and blue.
Only if there is a image of Joseph and Mary laying in bed on the car.
I think these things are ostentatious, pretentious and a big distraction, too. I’m ready for this stupid fad to wrap up.
I think instead of spending 500+ for one advertisement that a relatively few will see, your money would be better spent making several advertisements that more people will see. I’m thinking more cable advertisements geared to your market.
I do pay attention. I don’t like them.
I’m with @AnnieB I pay attention to them, I notice them but I don’t really like them. I always think it seems a shame to do that to a perfectly good car, but that’s just me. I don’t think I’ve ever bought something or used a service because I saw one of those cars.
Thank you all for your opinions! We appreciate them. We asked around locally and the consensus was that they do attract attention in our suburb and that people read them. We opted for a bit less expensive vinyl lettering instead, getting much of the same effect. Thanks again.
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