I don’t, like you, think that all forms of advertising/promotion are “forcing views on people” but they are manipulative. But then, I do say that proselytism is a form of violence… and considering the impact and influence the media plays on society and individuals, maybe I agree with you after all. But still, I wouldn’t say “forcing”—there’s a better word than that, I think. (Not sure what it is.)
I don’t believe in saying things like “you’re not a real Christian” or “that’s not real Christianity,” because Christianity is the most diverse religion in the world and who am I to say what authentic Christianity is? But I do know what feels right to me, what speaks to me about Jesus and the Bible, and based on that…
I think this breed of Christianity is a misunderstanding of what Jesus stands for. In fact, I think it’s worse than simple misunderstanding: I think it’s indoctrination by the dominant society. I do not believe the dominant society is, at heart, Christian. I believe it is Roman. Roman society adopted Christianity for political purposes but they did so in-name only, and they’ve been messing with the religion ever since. They’re like the Borg: they assimilate, but because they don’t have Borg technology, they have to throw the people they’re assimilating a bone—little vestiges of who they used to be. The very idea of “Racing for Jesus,” plus the images on the website, reflect the Roman State religiosity (the Imperial cult), not Christianity. The thoughtless adherence to and application of names/images, the sense of material glory, all of these speak (scream) of what Jesus was fighting against!
“Well the simple message of Jesus is supposedly to love one another, treat others as you want to be treated, etc.”
I disagree. I think the simple message of Jesus is to love the disenfranchised (in a material sense—not the kind of spiritual-love that many Christians tout), consciously think about your engagement with society and the world (don’t go with the flow, don’t be easily pacified/fooled), and reject the dominant culture (which, 2000 years later, is the same culture, give or take a little).