How does "tiger woods adultery sale" bring you a dictionary page?

I googled it and got this: How does “tiger woods adultery sale” bring you a dictionary page?
I just clicked away from a fluther page only to realize a second later that an ad on that page had been headlined “tiger woods adultery sale.”
www.fluther.com/.../how-does-tiger-woods-adultery-sale-bring-you-a-dictionary-page/ – 1 hour ago_

And:

Twitter / Fluther
Jeruba asks: How does “tiger woods adultery sale” bring you a dictionary page? http://bit.ly/7crgaX.
_twitter.com/fluther/statuses/6853622322 – 1 hour ago__

That is so strange. I wonder if it has to do with those outfits that claim to increase the google hits for websites. Perhaps they add keywords that relate to current events in the hopes of snagging some extra traffic. IIRC, DrClaw works for one of those marketing companies… maybe he’d know.

The shoe company might well be playing that game. But how are they getting it to take you to Dictionary.com with it and not to their own site? That’s what I want to know.

@Kelly_Obrien, that makes me shudder. I know the Google update is practically instantaneous, but it still creeps me out. And I don’t ever want anything I say to go onto Twitter! What I saw earlier, when I Googled, is beneath those, beginning with the Dictionary.com hit.