A lot of funny answers in this thread.
I just recently upgraded my Mac and it simply reaffirmed that the myth that they are too expensive is untrue.
I had a Mac Pro for three years that I paid about $2,300 for. I just sold it for $1,300 after three years. I took that $1,300 and bought a brand new top of the line 27” iMac for $2,000. In a couple years I’ll sell that iMac for $1000 or more and throw in a couple hundred more dollars to get a brand new top of the line model. Macs hold their resale value unlike the $400 special at Best Buy. So compare my three years of use for $1000 to the person that is buying a new $400 every year because it breaks or gets too slow, etc.
Other examples: I bought an iMac two years ago for $999 refurbished. I sold it a year later for $1,000. I bought a G4 Mac Mini for $550 or so, and sold it for $300 after about 3 years, I bought a refurbished MacBook for about $900 and sold it for $700 about a year and a half later.
If you buy quality, you can resell quality to other people that appreciate quality. If you buy the latest piece of junk bargain bin PC, it is expendable and no one else is going to want to pay for your used one when they can go buy that week’s special for about the same price.
Macs aren’t better for art or design anymore, and PCs aren’t better for business. They are basically interchangeable at this point, especially with things like Boot Camp and Parallels that let you run Windows apps on the Mac if you have one that is Windows only.
For me it’s the attention to detail on the Mac. From the packaging to the hardware the the OS and software, they pay attention to every little detail and make the experience better for the user. This attracts third-party developers that also have an attention to detail which is why you have developers like Panic that make great Mac software with the same values that Apple has. Crappy software does not do well on the Mac. You can see the shovelware some developers try to throw on people on sites like Mac Zot. I’ve never even heard of most of the stuff they feature because it doesn’t sell well because it looks like a Windows application made with Mac interface elements. I appreciate the care and attention to detail and am willing to pay for it, especially when my computer holds its value so well and allows me to sell it and upgrade for a very small difference.
Not everyone notices or appreciates that attention to detail though, so that’s why the bargain bin PCs still exist and still sell. They technically work for most people. For the people that appreciate the difference though, there is the Mac and it’s a great option.