Do you think you get what you pay for in a cosmetic product?

I tend to buy more expensive shampoo for example. Do you think paying more means you get a better product?

That would also go for things like face creams, and other cosmetic products. I would also love to have a go at a “product share” if you have experienced a good performing cheap product. I saw on Youtube the other day a woman saying VO5 was just as good as her expensive shampoo.
Or even clothes, does paying more mean you get better quality?