what's the easiest way to set up and start new web site

If you have a mac, iWeb is really simple to use and you can have a great looking site in no time. Depending on what kind of site you want to set up, wordpress.com is a great free platform independent option. While geared towards blogs, it can also be used for a basic static site. They have several templates to choose from so you can change the look easily until you find one you like.

I agree, wordpress or blogger are the simplest and free ways to go!