Is it no longer lucrative to cater to nerds,geeks,spaz & dweebs ?

of course its “Trek-er”

I thought it was a really stupid name change, actually.

Do you have a citation for that quote? I have no idea where this is coming from.. or what you’re even asking.

But I do hate the name change.

Well, their programming started to suck before the name change, and it’s not profitable to suck….

Seriously though, it has always been such a niche market since the majority of Americans prefer far jokes and celebrity gossip over anything that anyone with a brain considers “entertainment” that you need something with a higher profit margin than a TV network to make money from geeks.

“Mind Candy” like American Idol can make up for it with sheer quantity of viewers, but any special-interest network is going to have a hard time unless they are affiliated with other networks that can make up for their relative lack of profitability or their target demographic is fairly large. BET and Lifetime manage since there are lots of blacks and women, but geeks are too small a minority.

That, and many geeks prefer to get their stuff from the ‘net.

@rangerr
How hard would it be for you to Google it !

! Sci-Fi channel disowning Science Fiction !

No, it’s very profitable. One glance at my friend Anna’s anime/manga collection proves that catering to one obsessive fanatic moves enough product to make up for the loss of a wider audience.