Will the Beach Boys music ever die?

I was around when the Beach Boys were more or less teenagers. when their beach music first hit the airways. its amazing that their music is as popular today, as ever. i have many Beach Boy favorites like: Good Vibrations, In My Room, Help Me Rhonda and their modern day classic, Kokomo. thier music has stood the test of time and it makes one wonder why? i know you have a favorite Beach Boy song, so, whats your favorite?