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How is the dentist in toothpaste commercials chosen?
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August 18th, 2010
There’s always a dentist who promotes the product in these ads. How do they choose him? Is he a dentist who acts on the side, just a plain actor posing as a dentist or is he the producer’s brother in law who happens to be in the tooth-cleaning business?
And also, I’d like some more details on this “4/5 dentists choose X brand” statistic. Who is being polled?
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