I am involved with the sales and design of this product. (Just to get that out of the way).
We do quite a bit of positional therapy work for customers, both with orthopedic and pulmonary needs. The O2 Pillow was originally developed to help provide adequate elevation and support for facilitating side-sleeping in clients with sleep apnea. It also demonstrated excellent torsional support for the head and tended to reduce pressure on the down-side shoulder, as well as relaxing the next and upper back. Originally we wanted to find a pillow (from another company) that we could recommend, but couldn’t find anything that satisfied our list of needs and wants.
We spent 3 years in design, working from our knowledge base as well as feedback from physical therapists, pulmonary therapists and sleep clinicians and physicians. We gave out over 200 pillows and had at least 10 failed prototypes before the final design.
Results range from “I hate this pillow” to “I don’t know how I ever lived without it”, but in general, responses are overwhelmingly positive. The pillow comes in 13 different height and firmness options and is fitted at our store (also available online from some retailers—a little more risky). We offer both exchange and return for any reason.
The name “Oxygen Pillow” admittedly caused us pause and was the working name during the design. It stuck due to high retention and a premature mention in a newspaper article. I originally thought it was cheesy but if it works, we aren’t changing it. Sometimes accidents can be beneficial.
As far as the price, what else do you use as much as your pillow or mattress? (Eight hours a day, seven days a week.) We easily plunk down $100 or more for a pair of running or walking shoes (and usually have more than one pair). The ergonomic complexity of the neck and upper back coupled with the fact that you don’t tie your head down to one place (like a shoe) makes the pillow an equally important concern. I would actually like to have less expensive pillow, but do not want to switch to polyurethane or polyester materials, reduce the quality of the components or get it made overseas.
We aren’t Home Shopping Club and this isn’t “snake oil”. There are realities to positional benefits just like there are realities to any “treatment” and not everything is possible but often we make a difference. We treat our customers with respect and honesty (even recommending against the product if it isn’t appropriate).
All this being said, the reaction to our marketing as baloney concerns me. Maybe we should overhaul the copy, does it come across as B.S.? Anyway, thats my 2 cents.